YouTube is determined to defend its position as the largest video-sharing platform in the world. In a recent video released by the Creator Insider channel, YouTube shows a sneak peek of its 2022 analytics. Product Lead of the YouTube Analytics Robin Zueger previews a recap of what the platform has accomplished in 2021 and what it plans to do this year.
A Recap of 2021
In 2021, YouTube focused on adding more audience insights for creators. These include new filters on video performances such as engagement graphs, membership metrics, and typical audience retention. The platform also enabled a Media Kit to boost brand and creator partnerships.
A Sneak Peek of 2022
YouTube’s 2022 priorities include breaking down analytics into separate tabs per video format. These include analytics cards for live streams, long-form videos, and Shorts. Each card will show the following insights:
- The amount of the video format that a creator has uploaded
- The number of views for each video format
- The overlaps in audiences’ views
- The revenue earned for each video content
In addition, YouTube is also experimenting with content gaps. These can help creators find trending topics that they can use for their next video strategy.
YouTube shows a sneak peek of its 2022 analytics on 25 February 2022.
Implications for Marketers:
A sneak peek of YouTube’s 2022 analytics shows that YouTube is still the number one channel for video marketing. These new insights can guide brands in boosting awareness and conversions.