YouTube Shorts Fund Expands to More Countries

YouTube has continuously been boosting its Shorts feature among its communities. Shorts are TikTok-like clips on YouTube. Last July, YouTube launched the Shorts campaign. Together with the Shorts fund of $100 million, it aims to boost the usage of Shorts among YouTubers. Today, the YouTube Shorts fund expands to more countries.

YouTube Shorts fund is a program to reward creators for making unique and viral Shorts content. It covers creators under the Multi-Channel Network (MCN) and YouTube Partnership Program. The funding focuses on giving creators of outstanding Shorts a $100 to $100,000 monthly incentive. Currently, it only covers creators in:

  • Brazil
  • India
  • Indonesia
  • Japan
  • Mexico
  • Nigeria
  • Russia
  • South Africa
  • the UK 
  • the US

Today YouTube Shorts fund expands to 35 more countries. These include:

  • Algeria
  • Argentina
  • Australia
  • Bahrain
  • Canada
  • Chile
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Hong Kong
  • Iraq
  • Italy
  • Jordan
  • Kuwait
  • Lebanon
  • Malaysia
  • Morocco
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • Vietnam

YouTube Shorts fund expands to more countries on 29 September 2021.

Implications for Marketers: 

The expansion of the YouTube Shorts fund to more countries gives marketers more chances to partner with Shorts creators to promote a brand, product, or service in the world’s largest video-sharing platform.

Reference: https://twitter.com/nealmohan/status/1443357678059671559?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1443357678059671559%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Fyoutube-expands-its-100-million-shorts-fund-to-30-more-countries%2F607427%2F

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