YouTube has continuously been boosting its Shorts feature among its communities. Shorts are TikTok-like clips on YouTube. Last July, YouTube launched the Shorts campaign. Together with the Shorts fund of $100 million, it aims to boost the usage of Shorts among YouTubers. Today, the YouTube Shorts fund expands to more countries.
YouTube Shorts fund is a program to reward creators for making unique and viral Shorts content. It covers creators under the Multi-Channel Network (MCN) and YouTube Partnership Program. The funding focuses on giving creators of outstanding Shorts a $100 to $100,000 monthly incentive. Currently, it only covers creators in:
- South Africa
- the UK
- the US
Today YouTube Shorts fund expands to 35 more countries. These include:
- Hong Kong
- New Zealand
- Saudi Arabia
- South Korea
- United Arab Emirates
YouTube Shorts fund expands to more countries on 29 September 2021.
Implications for Marketers:
The expansion of the YouTube Shorts fund to more countries gives marketers more chances to partner with Shorts creators to promote a brand, product, or service in the world’s largest video-sharing platform.