YouTube CEO Announces 2022 Priorities

A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But YouTube remains the leader in video-sharing. It even created a TikTok clone called Shorts. Today, YouTube’s CEO announces the platform’s 2022 priorities.

Susan Wojcicki, YouTube’s CEO, recently shares an overview of the platform’s key focus for this year. These include paid digital goods, evolving system developments, and Shorts.

Digital Goods

The platform now focuses on leaning into paid digital goods, specifically NFT. YouTube is currently exploring opportunities on cryptocurrency. It aims to expand the paid digital goods ecosystem for both creators and fans.

Evolving System Developments

YouTube aims to protect its ecosystem with reporting functions and safety tools. The platform is clear with its ongoing efforts to work with governments on new regulatory proposals. These include the Digital Services Act (DAS) and EU’s Article 17.


YouTube has reported 5 trillion Shorts all-time views. As such, the platform will further enhance such features as that of Super Thanks and YouTube ads.

YouTube CEO announces 2022 priorities on 25 January 2022.

Implications for Marketers:

As YouTube CEO announces 2022 priorities, it highlights more focus on strengthening creators. For marketers, expect more ways to promote products and services through video marketing.


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