Again, here is something new on YouTube Analytics! YouTube tests new engagement graphs. It is a similar experiment as the typical audience retention card.
The announcement was made at YouTube’s Creator Insider channel by Abhinav Singh, a program manager of YouTube. Creators included under the experiment will see a graph under the red progress bar while scrubbing a video. Peaks on the engagement graphs mean parts of the video that has frequently been rewatched. While troughs on the engagement graphs mean parts of the video that has a low response.
Implications for Marketers:
YouTube’s engagement graphs can help creators identify interesting moments in their video content. For marketers, it can be a guide in creating campaigns that boost conversion and engagement.