Creators need to determine video performance from different angles. That is why YouTube continues to add analytics and filters to better help them. Recently, the platform updated its mobile app with new features including comment filters. It also enabled more channel management options, engagement graphs, and search insights. Today, YouTube adds new filters to video performance.
Conor Kavanagh, YouTube’s Ads Policy Manager, explains YouTube’s new filters to video performance in a recent weekly news flash. Under the “Advanced Analytics” option, creators can now filter video performance based on suggested topics. It will show the comparative performance of each clip based on videos, hours, and days.
YouTube adds new filters to video performance on 12 January 2022.
Implications for Marketers:
YouTube’s new filters to video performance can significantly help creators gauge their video performance based on suggested topics. For marketers, this can give them a better overview of what topics may work well on their video marketing approach.