Social Media Marketing

Bernie Wong Speaks at the 2020 Online Business Summit

On 18 September 2020, Bernie Wong spoke at the 2020 Online Business Summit about digital marketing and businesses recovering from the pandemic. The 2020 Online Business Summit was a conference led by Hong Kong’s leading business, marketing, and advertising professionals.For this year, the Summit had one overarching theme: how can businesses get into digital transformation …

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Twitter Teaches How to Use Twitter Lists for Social Media Management

While Twitter is not the typical platform to launch social media marketing campaigns, it is a very useful listening tool to keep a close eye on trends, news, updates, and the like. Recently, Twitter has been developing and emphasizing its Lists feature, which allows users to easily manage and keep tabs on different users and …

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Facebook Reality Labs – a New Name for Facebook’s AR/VR Team

Augmented and virtual reality are the latest trends among social media platforms. Facebook is on top of the notch with breakthrough technologies on such industry trends. Oculus puts the user in the center of a gaming arcade. Portal allows meaningful connections through smart video calls. And Spark AR simplifies the creation of augmented reality experiences. …

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iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness

Audience Network ads on Facebook are about to become less effective with the rollout of Apple’s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14’s new privacy features. Some users may not be able to see any ads from Audience Network, while some …

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Facebook Adds New Features to the Whale Meme App

Facebook’s team of developers aims to continually provide meaningful connections. Since its formation on 09 July 2019, the New Product Experimentation (NPE) has already launched ten consumer-focused apps. These are: AUX live school radio Bump chat app CatchUp effortless calling Collab short music video clips gg free-form media collage Forecast world events’ predictions Hobbi personal project …

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