Social Media Marketing

Facebook Updates Its Automated Alt-Text Process

Social media platforms are now focusing on helping the blind and visually impaired to connect with the community. Twitter spearheaded the move by rolling out audio tweets and a dedicated alt-text button for image tweets. Facebook introduced the automatic alternative text (AAT) in 2016. It’s a technology that generates an image description based on AI …

Facebook Updates Its Automated Alt-Text Process Read More »

Pinterest Unveils Dynamic Creative Ad Targeting

In the past few months, Pinterest has been climbing the eCommerce ladder. The platform launched catalogs, collection pins,  shop tabs, shopping spotlights, and video tabs. It also put in place a new metric system on ads. To make it easier for advertisers to schedule ads, Pinterest unveils Dynamic Creative ad targeting. Dynamic Creative ad targeting is …

Pinterest Unveils Dynamic Creative Ad Targeting Read More »

WhatsApp Moves Its Privacy Policy Update to 15 May 2021

Recently, Privacy Policy is becoming a major concern among social media platforms. Around June 2020, Apple announced using IDFA on its iOS 14 operating system. This brought about controversies and disputes as many businesses are against the said privacy policies. As such, Apple delayed the use of IADF by 2021. A similar scenario happens to …

WhatsApp Moves Its Privacy Policy Update to 15 May 2021 Read More »

Product Tags

YouTube Tests Product Tags on Video Clips

Digital shops or eCommerce websites are on the rise. They have been overtaking brick-and-mortar stores due to lockdowns and social distancing. In 2021, 2.14 billion are expected to buy goods and services online. To keep up with the phase, social media networks have added features to make online shopping easier. Facebook and Instagram launched “Shops” …

YouTube Tests Product Tags on Video Clips Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.