The consumption of live videos continues to rise. Many Youtubers are falling in love with live streaming. Last July, the platform started testing live stream shopping. It also enabled live steam chat polls and trailers. During the advertising week in New York, it formally introduced live shopping events. Today, YouTube launches “Holiday Stream and Shop.”
YouTube’s “Holiday Stream and Shop” is a series of upcoming live shopping events for the holidays. It will feature favorite brands, creators, and influencers on YouTube from the 15th to the 22nd of November. Here’s the schedule:
- 15th of November: Merrell Twins
- 17th of November: Gordon Ramsay
- 17th of November: Donut Media
- 18th of November: Patrick Starrr
- 19th of November: Jackie Aina
- 21st of November: Manny MUA
- 22nd of November: MrBeast
Many YouTubers are awaiting such pop-up events as hosts will be dropping special products and deals.
YouTube launches “Holiday Stream and Shop” on 15 November 2021.
Implications for Marketers:
YouTube’s “Holiday Stream and Shop” could facilitate future opportunities for live shopping. It is worth checking out for marketers to know what YouTubers want to see on live streams.
Reference: https://blog.youtube/news-and-events/shop-live-with-your-favorite-creators/
