YouTube

YouTube Introduces Live Shopping Events

YouTube Introduces Live Shopping Events

Google has noted that the pandemic accelerated the shift to eCommerce and live streaming. During the Small Biz Day, YouTube tested live stream shopping. It also enabled live chat polls and trailers on such streams. With HDR viewing, it looks like viewers shopping on YouTube’s theater. In celebration of the advertising week in New York, YouTube …

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YouTube Celebrates 1st Anniversary of Shorts

YouTube Celebrates 1st Anniversary of Shorts

It was more than a year ago when YouTube introduced Shorts. Shorts are Tiktok’s clone. They are 60-second vertical clips that give everyone a voice. Today, YouTube celebrates the 1st Anniversary of Shorts.  In September 2020, YouTube first launched Shorts in India, right after the ban of TikTok. It was then rolled out to the …

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YouTube Announces Improvements on Captions

YouTube Announces Improvements on Captions

YouTube is continuously working to make it easier for creators to optimize their video content. Last June, the platform enabled a new video editing process. It included automatic clips segmentation and video chapter search. To further maximize the reach of video content, it has also lowered the threshold for community posting. Today, YouTube announces improvements …

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YouTube Tests New Engagement Graphs

YouTube Tests New Engagement Graphs

Again, here is something new on YouTube Analytics! YouTube tests new engagement graphs. It is a similar experiment as the typical audience retention card.  The announcement was made at YouTube’s Creator Insider channel by Abhinav Singh, a program manager of YouTube. Creators included under the experiment will see a graph under the red progress bar …

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