Digital shops or eCommerce websites are on the rise. They have been overtaking brick-and-mortar stores due to lockdowns and social distancing. In 2021, 2.14 billion are expected to buy goods and services online. To keep up with the phase, social media networks have added features to make online shopping easier. Facebook and Instagram launched “Shops” …
Video ads are undeniably an important element of digital marketing today. It’s the biggest content opportunity in 2021. Around 85% of marketers noted that they are an effective way to catch the attention of a target audience. When it comes to online channels, YouTube is, no doubt, the most popular video-sharing platform. Being the 2nd …
What Marketers Need to Know About YouTube’s TrueView Video Ads Read More »
Have you ever used a hashtag on your social media post? The hashtag was created by a digital product designer in 2007. Back then, Chris Messina owned an Internet consulting company in Silicon Valley. He pitched the idea of using the hashtag or pound symbol to Twitter. This is to help organize topics in the …
YouTube Launches Hashtag Search Option for Content Discovery Read More »
TikTok has been storming social media networks since 2019. That’s why the app has been mimicked by other platforms. Instagram launched Reels, while YouTube launched Shorts. Instagram has gone all the way to boost the usage of Reels, and so is YouTube. Today, YouTube is testing a “Shorts” shortcut button in India. Shorts are 15 …
YouTube Testing “Shorts” Shortcut Button in India Read More »
YouTube is making a great effort to help creators better connect with the community. Recently, the platform introduces audio ads, offensive comment warnings, Shorts (a TikTok-like option), and smart replies. Today, YouTube launches HDR on Live Stream. Creators can now live stream their videos using HDR. High-Dynamic Range (HDR) is the latest in viewing technology …
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