YouTube has been connecting brands and creators since 2007. One of its missions is freedom of opportunity. As such, it helps brands succeed by finding creators to help them tell their video stories. This led to the launch of FameBit in 2016. And today, Youtube evolves FameBit to BrandConnect. Over 90% of YouTube users discover …
On 27 August 2019, YouTube CEO Susan Wojcicki released a blog post detailing the video site’s goal of preserving openness through responsibility. She introduced the “four Rs” standing for Remove, Raise up, Reduce, and Rewarding. This details the approach YouTube will be taking towards responsibility for their content. With this approach, the video site hopes …
YouTube’s ‘Four Rs’ Balancing Openness and Responsibility Read More »
Last 11 July 2019, Neal Mohan, Chief Product Officer of YouTube, announced on VidCon’s 10th anniversary of the exciting opportunities Youtube has in store for creators in the next ten years. The video-sharing platform has shared its plans to keep creators on its platform by introducing new updates to earn and to reach its audience …
YouTube announces new mobilization strategies for creators Read More »
Google will introduce an Augmented Reality (AR) feature on YouTube currently undergoing Alpha testing, which was demonstrated in Cannes Lions. YouTube is the latest to apply AR on their platform, since other start-ups and Snapchat have utilized the feature. Alpha Testing with MAC Cosmetics The search engine company aims to increase engagement between creators and …
Google Is Rolling Out Augmented Reality Try-On Tools for YouTubers and Beauty Brands Read More »
Susan Wojcicki, CEO of video sharing platform YouTube, has updated the content creators on the platform about the platform’s strategies in 2018 to improve the overall experience for them.
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