Facebook strongly recognizes entities and individuals who form vibrant communities within the platform. These include brands, businesses, and content creators like cultural institutions, gamers, media companies, and videographers. As such, the platform wants to provide the tools to earn and thrive. These include AR tools, content calendar, monetization strategies, video explorer. Today, Facebook enables new monetization tools for these Creators.
The new monetization tools for Creators include:
Free Stars Giveaway. Stars are fan support products that can be bought during a live stream. Facebook pays Creators $0.01 for each star a Creator received. Today, Facebook allows Creators to giveaway Stars. This is to make the audience more familiar with the process. Facebook is investing $7 million in these gift-giving options.
In-Stream Ads. Last August 2020, Facebook launched paid online events in 20 countries. The platform expands it to 24 more countries today:
- Hong Kong
- New Zealand
- South Africa
- United Arab Emirates
Short-form Videos. Facebook also updates its content monetization policies allowing more Creators to monetize content using short-form videos:
- All of the Creator account videos must have a combination of 600,000 total minutes viewed within the last 60 days.
- The Creator account should have at least 5 or more active videos previously uploaded and published.
- The Creator Page must have at least 10,000 followers.
More Creators can now use Reels and Stories using branded content to boost revenues.
Facebook enables new monetization tools for Creators as of 11 March 2021.
Implications for Marketers:
Facebook’s new monetization tools for Creators is a clear move to retain Creator interaction within the platform. For marketers, these can also be new ways to boost brand awareness and content to the platform. In-stream ads, short-form videos, and Stars can level up Facebook’s eCommerce strategies.