Reels

Instagram Experiments with Longer Stories Videos

Instagram Experiments with Longer Stories Videos

Around 500 million people tap into the power of Instagram Stories. They are images, links, texts, or videos that stay on an IG feed for 24 hours. Since 2016, the platform continuously added features and tools to enhance and liven Stories. It rolled out chat stickers, language translation, reshare stickers, and Stories draft. Recently, the …

Instagram Experiments with Longer Stories Videos Read More »

Instagram Introduces “Collab”

Instagram Introduces “Collab”

Instagram is finding more ways for people to connect within the platform. It has an existing collab manager that integrates branded content on public groups. The platform also houses paid partnership features and tools. Last July, Instagram started testing partnership options between posts and Reels. Today, Instagram introduces “Collab.” Collab on Instagram is a new …

Instagram Introduces “Collab” Read More »

Instagram Enables Image and Video Posting via Desktop

Instagram Enables Image and Video Posting via Desktop

Last July, Instagram Chief Adam Mosseri, made a big announcement. He has noted the platform’s shift from photo sharing to photo-and-video sharing. After two months, Instagram launched the “Yours to Make” campaign. It is a video ad on how Instagrammers can explore themselves on the rebranded Instagram. Today, Instagram enables image and video posting via desktop. Starting today, …

Instagram Enables Image and Video Posting via Desktop Read More »

Instagram Enables “Reels Ads” Placement on Its Marketing API

Instagram Enables “Reels Ads” Placement on Its Marketing API

As TikTok scales on eCommerce, Facebook is set to expand the usage of Reels Ads. Today, Instagram enables “Reels Ads” placement on its marketing API. It will allow 3rd parties to create Reels ads directly on the platform.  Instagram Reels are TikTok clones that allow recording a 60-second video clip with music. It was launched …

Instagram Enables “Reels Ads” Placement on Its Marketing API Read More »

Facebook Officially Launches Reels to the US

Facebook Officially Launches Reels to the US

Recently, TikTok announced reaching 1 billion users globally. Right after the announcement, Facebook officially launches Reels to the US. Reels are 60-second short-form video that imitates TikTok clips. It was initially tested in India after TikTok was banned in the region. What makes it interesting is its remix option. As Facebook introduced it on its main …

Facebook Officially Launches Reels to the US Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.