The year 2020 is about to end, and the world is hoping for a better 2021. In preparation for the coming years, Facebook is now testing an Instagram content calendar. The calendar will provide businesses an overview of all their past, ongoing, and scheduled activities on Instagram.
The Instagram content calendar can be accessed on the Creator Studio Dashboard. The function bar will appear on the left-hand side of an Instagram page. Using the content calendar, creators can schedule posts up to 6 months in advance. They can access the calendar anytime they want to change an advance schedule.
Facebook tests Instagram content calendar as of 09 December 2020.
Implications for Marketers:
After its 10th Anniversary, Instagram is determined to make the platform a great marketing tool.
Previously, it has added the Guides tab and suggested posts to boost the discovery of brands. For marketers, the new Instagram content calendar can help map out your Instagram strategy. You can schedule feeds, Live Shopping, or IGTV posts. As such, you can optimize your day-to-day presence on this platform with 1 billion monthly active users.