Twitter Updates Its Christmas Hub

It is only 80 days before Christmas. That is why most social media platforms have initiated holiday campaigns. Facebook published a 2021 Christmas Marketing Guide and provided new holiday tips and tools. Instagram recently issued a Holiday Shop Guide. Snapchat published a 2021 Holiday Marketing Guide. Today, Twitter updates its Christmas Hub.

Twitter Christmas mini-site

Last September 2020, Twitter introduced the Christmas Holiday Hub 2020 to provide holiday marketing tips. This year, the microblogging site seems late in initiating a holiday campaign. After launching the Best of Tweets, the platform now updates its Christmas Holiday Hub. This year’s theme is connecting with Twitter’s plugged-in audiences during this festive season. 

Twitter’s Latest Statistics

Twitter updated Christmas Hub highlights the following statistics:

  • +525% YoY increase in tweets about movies and TV.
  • +35% YoY increase in tweets about football.
  • +27% YoY increase in tweets about fashion & beauty.

Holiday Guides and Tips

As such, the platform rolls out new guides and tips to help businesses drive ROI this Christmas holidays:

Twitter Ad Talk

On the 4th of October, Twitter presents a webinar about Twitter ads. The Twitter Ad Talk is a virtual event hosted by Santa’s elves. It will feature Twitter’s festive insights, pro-tips on holiday campaign elevation, and Q&As.

Twitter updates its Christmas Hub on 05 October 2021.

Implications for Marketers: 

Twitter’s updated Christmas Hub and Twitter Ad Talk can boost marketing this coming holiday season. It may be worth checking for marketers to find extra insights and tips about Twitter Marketing for the last quarter of 2021.

Reference: https://business.twitter.com/en/resources/christmas-hub.html

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