Snapchat is looking forward to a brighter holiday season! It is the earliest among social media networks to launch a holiday resource hub, an 8-page online guide for festive shopping. Recently, Facebook launched its Christmas marketing guide and Instagram its holiday shop guide. After launching the scary goods Halloween insights, Snapchat publishes its 2021 Holiday Marketing Guide.
Snapchat’s 2021 Holiday Marketing Guide is a 16-page digital playbook that showcases insights, tips, and trends for businesses. It aims to help them deliver joys and results this coming Christmas season. The playbook houses the following sections:
- The Snapchat Holiday Difference – data and statistics about Snap chatters
- Holiday Trends 2021 – 3 reasons to advertise on Snapchat
- Snapchat Holiday Playbook – ad formats, creative practices, eCommerce, holiday planning guide, measurement tools, and targeting recommendations.
- Snapchat Holiday Resources – Help Center and Snap Pixels, etc.
Snapchat publishes its 2021 Holiday Marketing Guide on the 27th of September.
Implications for Marketers:
Snapchat’s 2021 Holiday Marketing Guide can help marketers decide the right ad format to use when targeting shoppers this holiday season. It is worth taking a look for marketers considering ramping up a holiday campaign among Snap chatters.