Twitter is currently improving its conversation and messaging tools. Recently, it is testing tweet reactions, tweetstorm, and Twitter ads on comments. It also enabled leaving a conversation option and safety mode to limit unwelcome interactions. Today, Twitter acquires the Sphere group chat app. “Sphere” is a group chat app that created a global brain by …
The Twitter Nation is the center of everything that Twitter does. The platform rolled out accessibility features including audio clips, Home and Latest timelines, and the Squad live stream app. It also advocates for diverse voices like black-owned businesses, LGBTQs, the physically disabled, etc. Today, Twitter introduces the #TwitterPrism initiative. The #TwitterPrism initiative is designed …
With the sudden boom of the Clubhouse app, Twitter shifted to cloning similar live audio rooms. The microblogging platform officially launched Spaces last May. These are virtual audio rooms accessible to Twitter accounts with more than 600 followers. Twitter then tested “Ticketed Spaces” as a paid subscription to monetize this Clubhouse clone. Today, Twitter globally launches …
Twitter is set to enhance its ads options as a big eCommerce push. Recently, the platform rolled out click ID and a one-page checklist for ads. It also enabled a 15-second buying model for video ads and updated its Carousel ads format. Today, Twitter tests ads on tweet conversations. Twitter’s Revenue Product Lead, Bruce Falck, …
The new changes in Internet privacy have prompted Twitter to adapt to a new ad targeting capacity. As such, Twitter updates its Carousel ads format. The platform is also working on new ads measurement and reach options. With Twitter Carousels, brands can upload 2 to 6 images or videos on Twitter ads or posts. Like shop …
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