Christmas is just around the corner. As September approaches, people look forward to the holiday season. Snapchat was the first to launch a holiday hub early this year. Even though Facebook enabled a holiday mode option in its Marketplace. After hosting a series of interviews on “Data, Creative and Advertising Excellence,” Facebook publishes a 2021 Christmas Marketing Guide.
Facebook’s 2021 Christmas Marketing Guide aims to help brands and businesses to map out a more effective approach for the coming holiday season. It is geared around a “Discovery Commerce System,” Facebook’s ad matching process. It delights shoppers by anticipating what they need. The process involves 4 steps:
- The Personalization Engine is driven by machine learning. It focuses on understanding people’s behaviors, interests, and preferences.
- Engaging Surfaces deliver creative content through curated experiences on where people are spending their time.
- Advertising and Conversion help convert people from the discovery of a product to making a purchase without the need to leave the app.
- Learn and Optimize enhance experiences to achieve and exceed holiday goals.
Facebook provides examples and practical tips for each step on the 18-pages 2021 Christmas Marketing Guide.
Facebook publishes a 2021 Christmas Marketing Guide on 24 August 2021.
Implications for Marketers:
Facebook’s 2021 Christmas Marketing Guide is a great tool to win over competitors in the coming holiday season. Marketers should carefully immerse themselves in the 4 steps of its discovery commerce system. They will not only help your Christmas marketing strategies but your Facebook ads and campaigns as a whole.