Social media is rising. The new normal calls for more online interaction. People celebrate events virtually. They now shop on Facebook and Instagram. They now read the news on Twitter. So much more, the workforce collaborates via LinkedIn. To optimize social media marketing, it’s important to know the time a post resonates higher. Generally, this means knowing the best time to post your content.
The Zenezys team shares the following infographics about the best time to post on major platforms in social media. Please note that this is a generic guide to identify sweet spots. The best posting time for every community is unique depending on different factors.
The best days to post on Facebook are Thursday, Friday, Saturday, and Sunday. Weekend Facebook posts get the highest level of engagement. The best time to post on the platform is during lunchtime (1 PM to 4 PM). Facebook users browse their desktop during work downtime. It’s also their means to communicate with the world during weekends. Based on statistics, Facebook posts made on a Sunday at 3 PM garner the highest engagement. While the worst day to post is Tuesday.
The best days to post on Instagram are Monday, Wednesday, and Thursday. Wednesday Instagram posts get the highest engagement level. The best time to post on the platform is during lunchtime (11 AM to 1 PM) and after work (7 PM to 9 PM). Most Instagrammers login through mobile phones after working hours. Statistics show that the highest level of Instagram engagement happens on Saturday at 5 PM. While Sunday is the worst day to post on Instagram.
The best days to post on LinkedIn are Tuesday, Wednesday, and Thursday. The best time to post on the platform is during work time (10 AM to 11 AM). The professional network is used mostly by businesses, sales teams, and recruiters. They tend to be active during work hours. Alternatively, it’s worst to post on LinkedIn during non-working hours and weekends.
The best days to post on Twitter are during workdays and the best time is during lunch (10 AM to 11 AM). The Twitter nation seems to be actively looking for news and trends during these times. Wednesday tweets reach the highest engagement. While the worst days to tweet are Saturday and Sunday.
The best days to post a video on YouTube are Thursday and Friday. Do this from 12 noon to 4 PM. It’s because YouTube viewers watch videos at night time, so the videos will be indexed by then. During weekends, the best time to post is between 9 AM to 11 AM as most viewers watch videos as weekend past times.
Implications for Marketers:
The guide about the best time to post on social media is something that marketers should take note of. If you’re looking to increase a brand’s social media footprint, these can help discover the sweet spot. Knowing when a post reaches the highest engagement in social media indicates traffic during those times. Traffic is the best way to increase engagement and sales conversion. Why not experiment? Try posting content during these suggested times.