Instagram

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …

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The Rise of Lo-fI Video on Instagram

The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …

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Instagram Gives a Facelift on Stories’ Desktop Layout

Instagram has gone a long way since it was launched in 2010. From a photo-sharing app, it has evolved to be a favorite among brands, influencers, and marketers. With 1 billion monthly active users, the platform has made a great impact on the buying journey of its users. Around 80% of Instagrammers decide whether to …

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