When someone sees an eye-catching post on Instagram, the natural reaction is to like it. Once people like a post, there’s a tendency to check the profile of that post daily. But with so many brands trying to market on social media, the like counts ceased to become a measure of true engagement. Most Instagrammers …
Instagram Tests Option on How to Unhide Like Counts Read More »
On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …
Instagram is set to beat the TikTok app. With its introduction of Reels, it has been innovating to enhance its features. Today, Instagram adds new creative tools. After the launch of Reels, Instagram has boosted its exposure to its users’ main feed. From 15-seconds, the platform lengthened recording in Reels to 30 seconds. Instagram also …
The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …
Instagram has gone a long way since it was launched in 2010. From a photo-sharing app, it has evolved to be a favorite among brands, influencers, and marketers. With 1 billion monthly active users, the platform has made a great impact on the buying journey of its users. Around 80% of Instagrammers decide whether to …
Instagram Gives a Facelift on Stories’ Desktop Layout Read More »
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