Facebook is making social commerce a reality. Such a push was driven by the present crisis. Today, the platform announces the launch of Facebook Shops. It makes online shopping smooth, and eases the burden of going out to buy something,
One can find Facebook Shop on a Facebook Business Page. Just add products and services to feature in the shop. When a user sees the product, just tap it to add it to the cart, then proceed to check out. Just like a physical store, users can seek support via Messenger, Instagram Direct, or WhatsApp.
Facebook Shops starts rolling on 19 May 2020 and will be widely available these coming months.
Implications for Marketers:
The launch of the Facebook shop makes online buying & selling easier. Marketers can post constant updates of products and services by creating a collection from time to time. And they can now showcase brands to make the audience buy without leaving Facebook.