Content-Marketing

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair

On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for the second day’s morning session titled: Youth Forum: Future Skills and Career Prospect. During the session, Bernie shared his experiences and expertise as …

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Bernie Wong on Facebook Ad Targeting

On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt …

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Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved …

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Bernie Wong on How Marketers Will Use Video in 2021

On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity …

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What Is the Target Number of LIKES for Your Business This Year?

“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising …

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