Content-Marketing

Blue Bottle Coffee Leverages Digital Marketing

From a simple coffee cart, Blue Bottle Coffee transformed into a successful market leader in the coffee industry worldwide. On 29 April 2020, Blue Bottle Coffee Hong Kong was officially launched. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here.  Three points of …

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LinkedIn Free Courses

LinkedIn Offers Free Courses on Diversity and Inclusion

In the past few weeks, the “Black Lives Matter” protests ramped up in different social media networks. Such a protest aims to promote racial equality. LinkedIn believes that education is one way to improve the current situation. To provide a clear understanding of this key issue, LinkedIn offers free courses on diversity and inclusion.  LinkedIn …

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LinkedIn Retargeting Options and Simplified Campaigns

LinkedIn Updates Retargeting Options and Simplified Campaigns

The post-pandemic time is a recovery period for most businesses. To help online investments go further, LinkedIn updates retargeting options and simplified campaigns. Marketers now have the option to reach users who interacted with their video posts and lead generation ads before. Such changes align with the rise in video engagement amid the COVID-19 pandemic.  …

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Facebook Direct Mail

Facebook Provides a Direct-Mail Option via Pages App

A new function appears on Facebook Pages over the weekend.  Advertisers receive prompts to send marketing emails. As of 01 June 2020, Facebook provides a direct-mail option via Page App. A Facebook Page Manager App helps businesses connect with their audience and manage up to 50 Facebook Pages. The new update adds a function for …

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