Brands face a new challenge because of the changing consumer focus. For LinkedIn, the pandemic is an opportunity to make a real difference. They first gathered tips and advice from industry experts. And now, LinkedIn publishes a new guide to content marketing. The guide can help brands during these challenging times. LinkedIn’s new guide to …
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In the past few weeks, the “Black Lives Matter” protests ramped up in different social media networks. Such a protest aims to promote racial equality. LinkedIn believes that education is one way to improve the current situation. To provide a clear understanding of this key issue, LinkedIn offers free courses on diversity and inclusion. LinkedIn …
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The post-pandemic time is a recovery period for most businesses. To help online investments go further, LinkedIn updates retargeting options and simplified campaigns. Marketers now have the option to reach users who interacted with their video posts and lead generation ads before. Such changes align with the rise in video engagement amid the COVID-19 pandemic. …
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LinkedIn feeds are the foundation of a user’s experience. The platform’s AI team aims to make the professional community productive. In line with this, LinkedIn adds dwell time to measure content on 12 May 2020. Dwell time is the amount of time spent by a LinkedIn user on a feed. Formerly, the platform measures content …
Today, people are moving from in-person events to online conferences. To support businesses, LinkedIn launches Virtual Events Solutions, an integration of its Live Broadcast and Events. The merge enables the following: An Event’s host can announce a Live Broadcast on a Page or Event feed. Virtual Events can also be shared through a direct invite to …
The COVID-19 pandemic has fast-tracked digital transformation among businesses today. Because of lockdowns and quarantines, brands need to use technology to keep online visibility. In response to the changing “faces of sales,” LinkedIn updates its sales navigator to promote virtual selling. LinkedIn Sales Navigator‘s updates support three main drivers of virtual selling – real-time insights, collaboration, and …
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