Instagram

Instagram Updates Its Audience Insights

Instagram Updates Its Audience Insights

A lot of changes happen on Instagram after its rebranding. Last July, the platform announced its shift from photo-sharing into a photo-and-video app. Shortly thereafter, it launched a “Yours to Make” campaign. It is a video ad highlighting the features and tools of Instagram. Recently, Instagram extended its data tracking into 60 days. Today, Instagram …

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Instagram Experiments with Longer Stories Videos

Instagram Experiments with Longer Stories Videos

Around 500 million people tap into the power of Instagram Stories. They are images, links, texts, or videos that stay on an IG feed for 24 hours. Since 2016, the platform continuously added features and tools to enhance and liven Stories. It rolled out chat stickers, language translation, reshare stickers, and Stories draft. Recently, the …

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Instagram Introduces “Collab”

Instagram Introduces “Collab”

Instagram is finding more ways for people to connect within the platform. It has an existing collab manager that integrates branded content on public groups. The platform also houses paid partnership features and tools. Last July, Instagram started testing partnership options between posts and Reels. Today, Instagram introduces “Collab.” Collab on Instagram is a new …

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Instagram Enables Image and Video Posting via Desktop

Instagram Enables Image and Video Posting via Desktop

Last July, Instagram Chief Adam Mosseri, made a big announcement. He has noted the platform’s shift from photo sharing to photo-and-video sharing. After two months, Instagram launched the “Yours to Make” campaign. It is a video ad on how Instagrammers can explore themselves on the rebranded Instagram. Today, Instagram enables image and video posting via desktop. Starting today, …

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Instagram Enables Scheduling of Live Streams

Instagram Enables Scheduling of Live Streams

The consumption of live videos is rising. The use of live streaming grew by 99% during the COVID pandemic. It is even expected to grow 15-fold by 2022. Here’s a valuable addition to Instagram live broadcasts. Today, the platform enables the scheduling of live streams.  Instagram live streams allow multi-participants of up to 3 guests. …

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