Instagram

Apple’s iOS 14 Update Set to Impact Instagram’s Ad Targeting

Apple’s plans to alter the iOS 14 update and make users opt into data tracking for all apps across their devices are shaking up the digital ad networks. These new changes could disrupt the ability for ads to efficiently target the right consumers – which would lessen the overall effectiveness of the ads.  Back in …

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Tips to Write Facebook & Instagram Ads That Generate Sales

In the 2nd quarter of 2020, Facebook’s monthly average users increased to 2.7 million. This means that the platform still is the topmost social media network. Facebook and Instagram Shops rolled out on 19 May 2020. These help marketers ease up the buying path. On 21 May 2020, Facebook enabled post creation to mobile phones …

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Instagram Introduces Live Shopping

Instagram is a unique platform for inspiration. But now, it has increasingly become an eCommerce platform. Last 19 May 2020, Instagram introduces Shops. They globally tested it on 07 July 2020. Today, as Instagram introduces Live Shopping, it has also expanded the reach of Shop.  Live Shopping allows businesses to enable product checkouts during an …

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Instagram Launches “Suggested Posts” Feature

To help businesses showcase their brand, Instagram set up a new place to show ads. Today, the platform launches the “suggested posts” feature. The main goal is to increase the usage value for Instagrammers. It also aims to promote brand discovery on Instagram. Instagram added new stickers to support businesses on 15 April 2020 and …

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