YouTube has been testing out a new range of features and tools. Recently, it turned dislike counts as private. The platform also enabled auto-chapter search, captions improvements, and live shopping events. Today, YouTube enables more channel management options.
Channel Guidelines Filtering Tool
The new channel guidelines filtering tool allows creators to set at least three rules for commenting. YouTubers should first agree with these rules before they are allowed to make a video comment. YouTube notes that the channel guideline filtering toll does not hide or remove comments. They only serve as a guide to YouTube’s safety and privacy policies.
New Audience Summary
The new audience summary is a tailored media kit that creators can access via BrandConnect, YouTube’s marketplace. The new audience summary is currently on beta testing to a small number of creators. It aims to help creators to secure sponsored content deals easier.
New Avatar Display
YouTube is currently testing a new avatar display to celebrate active channel memberships. New member avatars will be displayed on the channel home tab to publicly showcase active members. It will be rotated regularly to ensure that more active members get recognized. The feature will be showcased in public to encourage non-members to join a channel.
New Content Removal Process
YouTube has also been testing a copyright protection tool, It is a content removal process that automatically takes down duplicated uploads. The new Copyright Match tool allows creators to tick a box in the takedown web form enabling YouTube to detect and block future uploads of the same content.
YouTube enables more channel management options on 17 November 2021.
Implications for Marketers:
More channel management options mean better ways for marketers to craft, manage, and view the performance of their YouTube campaigns. As such, it can boost overall conversion, discovery, and engagement.