Snapchat is keen on leveling up its holiday marketing strategies. Recently, the platform rolled out a campaign lab, holiday resource hub, and my places on Snap maps. Today, Snapchat launches “multi-format delivery.”
Multi-format delivery allows marketers to purchase all Snap multi-video formats in one cohesive set, which they could optimize towards a central objective. These include Collection Ads, Commercials, Snap Ads, and Story Ads. Through a self-serve lens on AR try-on plus a huge audio collection on its sound library, it will definitely change advertising on Snapchat.
Snapchat also notes that the insights and reports for multi-format delivery will be broken per ad set. As such, brands and businesses can evaluate the efficiency of each format.
Snapchat launches multi-format delivery on 17 November 2021.
Implications for Marketers:
Snapchat’s multi-format delivery can boost the efficiency of Snapchat ads. It is worth for marketers to give it a try enabling broader exposure and placement of brand awareness campaigns.