Snapchat

Snapchat Presented Research on Gen Z’s Creative Tendencies at Cannes

During Cannes Lions 2019 held in June, Snapchat advised the audience about Generation Z. Brands have to work with Gen Z instead of marketing to them. Snapchat collaborated with JWT Intelligence to understand Gen Z via a report. According to both companies, Gen Z has the creative capacity to voice out opinions and express their …

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