Last year, Snapchat focused on enhancing its AR and sound tools. The platform enabled advanced AR try-on, new AR lenses, and sound library expansion. Today Snapchat adds new ways to snap. To kick off the new year, Snapchat adds a slew of new messaging features to make chats more fun and expressive. Bitmoji Reactions These …
App Annie is one of the leading global providers for mobile analytics and data. Today, it announces the top apps downloaded in Christmas 2021. According to App Annie, TikTok leads the chart as the most downloaded app on iOS and Google Play last Christmas. This was followed by: Instagram Facebook WhatsApp Messenger Snapchat Facebook Messenger …
Snapchat now focuses on improving augmented reality (AR). After celebrating its annual lens fest, the platform launched an AR Shopping Gallery. It also advanced its AR try-on through ComplexCon. Today Snapchat spearheads the Obama Portraits Tour. In collaboration with the Los Angeles County Museum of Arts (LACMA), Snapchat unveils the story of the Obama Family …
Consumer packaged goods occupy a lot of snap ads. They are the main reason why Snapchat introduced a multi-delivery ad format. With AR try-on and food scan, snap ads have surely helped CPG marketers. Today, Snapchat reports ROI for CPG ads. CPG Companies Use Snapchat to Grow For better snap ads insights, Snapchat uses Market …
Snapchat celebrates Spotlight’s 1st anniversary! A Spotlight is a video snap that mimics Instagram Reels, TikTok clips, and YouTube Shorts. Recently, the platform launched a Spotlight Kindness Challenge for the best Spotlight creatives showing acts of helping others. Snapchat maintains the privacy of its users as Spotlight is designed to be private. However, such content can gain distribution by showcasing them on …
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