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Snapchat Launches Multi-Format Delivery

Snapchat Launches Multi-Format Delivery

Snapchat is keen on leveling up its holiday marketing strategies. Recently, the platform rolled out a campaign lab, holiday resource hub, and my places on Snap maps. Today, Snapchat launches “multi-format delivery.” Multi-format delivery allows marketers to purchase all Snap multi-video formats in one cohesive set, which they could optimize towards a central objective. These …

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A Preview of Tiktok's eCommerce Ads

A Preview of Tiktok’s eCommerce Ads

TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. With its phenomenal success, other platforms tried mimicking it. Instagram launched Reels. Snapchat rolled out Spotlight. YouTube created Shorts. Most businesses are then using short video clips for their ads and campaigns. …

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