Snapchat recently applied for a patent on 3D avatar animation. With new AR tools like catalog-shopping lenses and image processing, Snapchat shows how AR enhances the purchase journey. Consideration With AR, brands and businesses can personalize the shopping experience. As AR makes a difference among shoppers, 80% consider AR branding. Conversion People in the middle …
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If Facebook and Instagram have Reels, Snapchat has Spotlight as its TikTok clone. With a creator kit, they are video snaps that last for 4 to 60 seconds. Today, Snapchat tests spotlight replies. Spotlight replies are the most requested feature of snap chatters since its launch in November 2020. Starting next week, the platform will test spotlight …
During the Snap Partner Summit 2022, the platform shows the uniqueness of augmented reality (AR). It then applied for a 3D avatar animation patent and enabled dynamic travel ads. Today, Snapchat works on Snapchat+ subscriptions. Snapchat+ is a subscription plan that offers exclusive experimental and pre-release conversation features. These include the ability to pin best …
During the Snap Partner Summit 2022, Snapchat announced new AR tools. These include AR image processing, AR shopping templates, and the 3D asset manager. Recently, the platform also applied for patents for 3D avatars and Bitmoji fashion. Today, Snapchat shows the uniqueness of augmented reality (AR). Augmented Reality is now a powerful marketing tool. That …
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The COVID pandemic set forth a lot of travel restrictions. As the world goes back to a new normal, travel businesses are trying to bounce back. As such, Snapchat introduces dynamic travel ads. Snapchat houses a lot of dynamic ads. These include CPG ads, dynamic stories, and mid-roll ads on Snap Stories. Dynamic travel ads …
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