Snapchat

Snapchat Shows How AR Enhances the Purchase Journey

Snapchat Shows How AR Enhances the Purchase Journey

Snapchat recently applied for a patent on 3D avatar animation. With new AR tools like catalog-shopping lenses and image processing, Snapchat shows how AR enhances the purchase journey. Consideration With AR, brands and businesses can personalize the shopping experience. As AR makes a difference among shoppers, 80% consider AR branding. Conversion People in the middle …

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Snapchat Works on Snapchat+ Subscriptions

Snapchat Works on Snapchat+ Subscriptions

During the Snap Partner Summit 2022, the platform shows the uniqueness of augmented reality (AR). It then applied for a 3D avatar animation patent and enabled dynamic travel ads. Today, Snapchat works on Snapchat+ subscriptions. Snapchat+ is a subscription plan that offers exclusive experimental and pre-release conversation features. These include the ability to pin best …

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Snapchat Shows the Uniqueness of Augmented Reality

Snapchat Shows the Uniqueness of Augmented Reality

During the Snap Partner Summit 2022, Snapchat announced new AR tools. These include AR image processing, AR shopping templates, and the 3D asset manager. Recently, the platform also applied for patents for 3D avatars and Bitmoji fashion. Today, Snapchat shows the uniqueness of augmented reality (AR). Augmented Reality is now a powerful marketing tool. That …

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