Snapchat users are growing! Snapchat reports 13 million more users. Last December 2020, the multi-messaging platform recorded 265 million daily active users (DAUs). During the 2nd quarter of 2021, it jumped to 296 million DAUs. Today, it now has 306 million DAUs.
Snapchat gaining 13 million more users is the 4th in a row of a 20% YoY quarterly growth. Such growth is particularly strong in India, with Australia, Canada, France, the Netherlands, the UK, and the United States also saw a significant rise. The younger generations remain the key to Snapchat’s growth. With Spotlight seeing success, the Arcadia team, Campaign Lab, and Screenshop are further set to enhance the usage of Snaps.
Snapchat reports 13 million more users on 21 October 2021.
Implications for Marketers:
The new features and tools of Snapchat continue to attract creators and users. With the younger generation enjoying the casual atmosphere in Snapchat, its growth propelled that much. For marketers, it may be worth refocusing a brand approach to Snapchat ads. Who knows, they can very well boost conversion, engagement, and sales.
Reference: https://s25.q4cdn.com/442043304/files/doc_financials/2021/q3/Q3-2021-Earnings-Slides.pdf
