TikTok has taken over Gen ZERS and the millennials. It’s the number one most downloaded app with 2 billion downloads worldwide as of April 2020. No wonder, social media platforms have launched similar versions of these short music video clips. Instagram launched Reels. Twitter launched Fleets. YouTube launched Shorts. Today, Snapchat launches video snaps via Spotlight.
A Spotlight icon will now show as the 5th icon on the bottom of Snapchat’s homepage. Once a user taps the play button, he’ll be able to see short video snaps from other Snapchatters. Users can submit a video snap, pick a favorite, or watch on Spotlight. Only music licensed under Snapchat’s library can be used in Spotlight. Creators can view the following insights on Spotlight:
- Total Views
- View Time
Snapchat is also offering daily funding of one million dollars for the best Spotlight clips. The winning clip will be judged based on view counts and the criteria set by the Snapchat team.
Snapchat launches video snaps via Spotlight as of 23 November 2020.
Implications for Marketers:
Snapchat’s Spotlight is a big push from the platform to join the short video clips bandwagon. For marketers, this is a new option to get creative with their content. With 249 million active users, such a feature can help them boost interest within a brand.