Pinterest has always been a unique social media platform. It harnesses the power of visuals to provide ideas and inspirations. With AR try-on, shops, and story pins, brands can convert pinners into buyers. The platform also held a creator festival and global advertiser summit. To further climb the eCommerce ladders, Pinterest ads come to Brazil.
Pinterest advertising solutions started in 2014. They are currently available in the US and 27 other countries. Brazil becomes the 29th country on the list. Pinterest ads include an interactive dashboard, measurement, robust targeting, and other tools to make efficient campaigns. It is the only platform where audiences are open to ads and branded content. It is because this is where they go to find ideas and inspirations. Yet, 97% of pinner searches are unbranded. So, this levels up the marketing opportunity of every business on Pinterest. With 46 million people, Brazil has been a potential market for Pinterest ads. One of the first companies to try Pinterest ads in Brazil is Westwing. It is a furniture and home décor manufacturer. According to its CMO, Renato Grego, Pinterest ads have helped them grow its potential customer base. This is by boosting brand awareness and engagement.
Pinterest ads come to Brazil on 05 April 2021.
Implications for Marketers:
Pinterest ads in Brazil can help a lot of brands and businesses scale their digital marketing strategy. With dynamic creative ad targeting, it pays to promote a brand on the 459 million monthly active users of the platform.