Pinterest has 416 million MAU as of the 2nd quarter of 2020. The visual discovery engine now focuses on helping marketers online. It released eCommerce data insights, marketing how-to guides, and trending searches. This year, the platform hosts an online summit, the Pinterest Creators Festival happening on 15 October 2020.
Pinterest Creators Festival aims to help creators in building and strengthening their online communities. They’ll feature experienced Pinterest marketers and internal experts. They’ll be sharing best practices and tips on the magic of Pinterest marketing. Some of these experts are Erica Chan Coffman, Iane Welteroth, and Jaime Schmidt. Representatives from Vimeo will also be present as they now facilitate Pinterest’s video creation.
Pinterest Creators Festival is happening on 15 October 2020.
Implications for Marketers:
Pinterest Creators Festival is an event worth attending for marketers. It’ll help them better understand Pinterest marketing and conquer a new platform for brand campaigns. Pinterest users have the highest purchase intentions among other social networks. You can increase brand awareness and conversion by creating shoppable pins. As such, joining the Pinterest Creators Festival can help.