Digital Marketing

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client launched a new product and was keen to engage a key opinion leader (KOL) for marketing purposes. What Value Do KOLs Bring? The …

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Facebook Adds New Features in Business Suite

The year 2020 has brought more people and businesses online. Today, 55% of businesses use digital tools to connect to their customers. Online catalogs, shops, stickers, and tags are modern ways to shop. It is also easier to pay online using QR codes now. Last September 2020, Facebook Business Suite was launched to help brands …

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A Preview of Tiktok’s eCommerce Ads

TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. With its phenomenal success, other platforms tried mimicking it. Instagram launched Reels. Snapchat rolled out Spotlight. YouTube created Shorts. Most businesses are then using short video clips for their ads and campaigns. …

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Google Launches Video Ad Experiments Globally

Video marketing dominates online outreach and promotions. That is why Google focuses on improving such features among Google ads. The platform enabled AR try-on, enhanced video editor, informational panels, and short-form videos on search results. Today, Google launches video ad experiments globally. The video ad experiments allow brands to compare and test different approaches to …

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Pinterest Ads Come to Brazil

Pinterest has always been a unique social media platform. It harnesses the power of visuals to provide ideas and inspirations. With AR try-on, shops, and story pins, brands can convert pinners into buyers. The platform also held a creator festival and global advertiser summit. To further climb the eCommerce ladders, Pinterest ads come to Brazil. …

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