Digital Marketing

You Can Now Shop on WhatsApp in the Era of Social Commerce

In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products to the market and expand their online sales channels. WhatsApp has officially launched its WhatsApp carts shopping feature to have another look at online …

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Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …

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Should I Open a MeWe Account for My Brand?

MeWe is not a new social media platform. It was launched in 2012. In terms of functions and interface, you could probably say it’s a Facebook copycat. Frankly speaking, there’s nothing noteworthy about the platform, not until now. Today, MeWe Suddenly Became Popular  Thanks to Donald Trump! Trump was miserable because of the algorithms of …

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$3.5 Million AR Creator Fund from Snapchat to Boost AR Efforts

Augmented reality has become more and more popular over the past few months, and social media platforms have been quick to adopt it into tools for users to add it into their content creation. Snapchat has been the frontrunner in the AR scene, and it looks like it plans to stay that way. The social …

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Snapchat Shares New Information on User Purchasing Habits

Reliance on the digital space has certainly increased since the new coronavirus pandemic started. Analysts have even assessed that the pandemic has boosted the growth and development of eCommerce by roughly five years. Consumers have shifted towards online shopping, which is seen to persist even when physical stores can operate in full capacity once more. …

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