Digital Marketing

YouTube Tests Live Stream Shopping

As video continues to rise, being an important digital marketing strategy, YouTube is gradually making an eCommerce push. The platform enabled hashtag search and product tags. It also launches the 1st-ever virtual event for small businesses – the Small Biz Day. The event highlighted Google’s video builder tool, a free video setup tool using a logo and 2 …

YouTube Tests Live Stream Shopping Read More »

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can …

Marketing without Facebook and Google Read More »

Google Expands Ecommerce with GoDaddy Stores Partnerships

Google is determined to dominate eCommerce. The platform recently enabled eCommerce tools during its Small Biz Week. It also rolled out updated business profiles and video ads. It has partnered with WooCommerce for shop integration. Today, Google expands eCommerce with GoDaddy stores partnerships. GoDaddy is a popular web hosting service among online merchants. Google partners …

Google Expands Ecommerce with GoDaddy Stores Partnerships Read More »

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed. …

eCommerce Insights from Buying a Can of Coke Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.