Recently, Facebook has been in the spotlight after announcing a company name change. It is part of the platform’s rebranding strategy. During the company’s annual Connect Conference held this 28th of October, it announced the new name as Meta, a Social Tech Company. This is in line with the Metaverse Project to handle the platform’s new vision in AR and VR. Today, Meta plans to build stores to showcase AR and VR devices.
According to the New York Times, Mark Zuckerberg plans to build physical retail stores to showcase their line of AR and VR devices. These include:
- AR Glasses launched as Ray-Ban Stories
- AR Hat
- Portal devices
- VR gaming headset from Oculus Quest
Credible sources note that the stores will be more connected and open to show people AR and VR in an exciting and fun way.
Meta plans to build stores to showcase AR and VR devices on 05 November 2021.
Implications for Marketers:
As Meta plans to build stores to showcase AR and VR devices, marketers should prepare for a shift in AR and VR campaigns. With Facebook leveling them up, they may be a perfect option to promote brands, products, and services in a new world.
Reference: https://www.nytimes.com/2021/11/05/technology/facebook-stores-meta-metaverse.html
