Facebook Unveils Ray-Ban Stories

Facebook unveils Ray-Ban Stories! It is the platform’s first generation of smart glasses. Facebook Reality Labs is the team responsible for creating AR/VR tools like AR hats, smart glasses, and smartwatches. Last September 2020, it launched Project Aria in collaboration with Luxottica, the maker of Ray-Ban. The result of this innovative project is Ray-Ban Stories.

Ray-Ban Stories are smart glasses that allow users to:

  • capture photos and videos using 5MP cameras
  • listen to music using open-ear speakers
  • share real-time adventures via the Facebook view app
  • take phone calls.

All these help you stay present with colleagues, family, friends, and the world around you. It comes in 20 style combinations for $299 each. The variations include Ray-Ban’s most iconic styles such as Meteor, Round, Wayfarer, and Wayfarer Large, in five colors. It also comes with a range of clear, prescription, sun, and transition lenses. 

A fully charged Ray-Ban Stories allow usage for 3 days. It can store 300 photos or 30 videos. Ray-Ban Stories is now available in select retail stores in the US. They can also be ordered online in Australia, Canada, Ireland, Italy, and the UK.  

Facebook unveils Ray-Ban Stories on 09 September 2021.

Implications for Marketers: 

Facebook’s Ray-Ban Stories is a new revolution in augmented reality. Like Snapchat spectacles, they can give marketers a new way to promote products and services. 

Reference: https://tech.fb.com/ray-ban-and-facebook-introduce-ray-ban-stories-first-generation-smart-glasses/

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