It’s confirmed! Facebook rebranded as “Meta,” a Social Tech Company. Rumors speculated that the social network planned to change its name. After reporting steady growth in Q3 of 2021, the platform announces an emerging focus during the recently held Facebook Connect Conference.
Starting today, Facebook will use a new company name – Meta. It brings together the Facebook family of apps and its technologies under one social tech umbrella. Mark Zuckerberg, Facebook founder’s letter, highlighted that the king of social media is beginning a next chapter for the company and the Internet. He also quotes that: “we don’t build services to make money; we make money to build better services.”
Meta will be more immersive. It will embody users to be within the VR experience and not just looking at it. Meta will be a hybrid of social experiences and 3D projection in the physical world. Facebook even made a film exploring how we may use metaverse in the future. Such a future shows that it will help people and physical things to teleport instantly as a hologram in a different dimension.
Facebook rebranded as “Meta,” a Social Tech Company on 28 October 2021.
Implications for Marketers:
Facebook’s rebranding to “Meta” is a move to ensure optimal relevance to the next generation of digital consumers. For marketers, it is worth keeping an eye on these innovations. Facebook has the resources to initiate immersive tech advances. Brands can take advantage of them to level up their digital marketing strategies.