Last July, Adam Mosseri announced that Instagram is no longer a photo-sharing app. Rather, it was rebranded as a platform for sharing photos and videos. It launched a “Yours to Make” campaign to encourage creators to explore its creative features and tools. Recently, Instagram is testing live map search and new safety features for users below 16. It also focuses on finding ways to combat abuse, misinformation, and sensitive content control. Today, Instagram tests in-app alerts for technical issues.
Last 4th of October, Facebook, Instagram, and WhatsApp went down for around 6 hours. The outage has affected many businesses and users. To move forward with the issue, Instagram is now testing in-app alerts for similar technical issues. Instagrammers will receive a prompt in case certain elements of Instagram are not working. Such alerts will make it easier for users to understand what is currently going on. The test rolls out for Instagrammers in the U.S.
Instagram also launches “Account Status.” It summarizes what is going on with an Instagram profile. Specifically, it will point out any policy violation impacting your content distribution. To view your “Account Status,” just go to settings, click “Account,” and “Account Status.”
Instagram tests in-app alerts for technical issues on 11 October 2021.
Implications for Marketers:
The new in-app alerts for technical issues add an element of transparency on Instagram. It makes it easier for users to understand what is going on with the app. For marketers, these can help avoid misunderstandings between brands and customers with real-time notification of what is happening on Instagram.