Reels and Shops are added to the redesign home screen. Reels is a TikTok-like feature introduced last August 2020. It allows users to upload a short video and use music effects to make it fun. Shops make it easier for users to check out directly on a product’s e-Commerce page. It links an Instagram post to the brand’s website. As such 5 icons will now be showing at the bottom of an Instagram page.
Instagram redesigns its home screen as of 12 November 2020.
Implications for Marketers:
Instagram’s redesign home screen makes it easier for users to access important features. Reels and Shops are increasingly becoming popular on the platform. For marketers, this is an opportunity to maximize creating ads and campaigns using both tools. They can very well increase product discovery and sales.