Google is the world’s largest and most popular search engine. Many advertisers and marketers aim to rank on top of their organic results. The platform, in return, also focuses on helping them to launch campaigns easier. It recently added new eCommerce tools like GoDaddy, Shopify, and WooCommerce. It has also enabled search results explainers and video ads. Today, Google updates custom bidding and video 360.
Automated Custom Biddings
Google introduces a new automated interface for custom bidding. Custom bidding allows brands and businesses to assign different values to an event like conversion, purchase, etc. They deliver great results. Yet, some advertisers and marketers cannot use such tools because they lack the knowledge of coding. To mitigate such challenges, Google adds “Floodlight activities” to custom bidding. This is an automated system of assigning values through a pre-created HTML code snippet. The process now allows brands and businesses to choose pre-determined goals for custom bidding.
New Feature on Video 360 Analytics
Video 360 is an analytics and insight tool for CTV campaigns. Today, Google adds a “Pay Per Viewable” section on its bidding reports. These impressions can help brands and businesses better customize the elements in their campaigns. It also allows them to monitor the average cost-per-thousand impression.
Google updates custom bidding and video 360 on 10 August 2021.
Implications for Marketers:
As Google updates custom bidding and Video 360 analytics, it gives marketers extra control and transparency to understand Google Ads. It can greatly help in refining a brand’s approach to optimize Google campaigns.
