Last year was a year of transformation among small and medium enterprises (SMEs). The COVID-19 pandemic forces them to switch from physical stores into digital shops. Thus, social commerce was born. Yet, opening an online store needs extensive knowledge and the right eCommerce formula. To help brands and businesses, Google launched new eCommerce tools. These include AR try-on, shop integrations, and video shopping. Today, Google integrates WooCommerce to streamline eCommerce listing.
WooCommerce is a free plugin that allows brands to add eCommerce functions on a WordPress website. Today, 4.4 million WooCommerce merchants can add their product inventories on Google in just a few clicks. That is also for free. This will make it easier for WooCommerce merchants to create ad campaigns, free listings, and review the performance metrics of their ads without leaving the WooCommerce dashboard. The integration applies to Google’s image search, search, shopping, and YouTube.
Google integrates WooCommerce to streamline eCommerce listing on 09 June 2021.
Implications for Marketers:
As Google integrates WooCommerce to streamline eCommerce listing, it allows more ways for retailers of all sizes to get discovered on the platform. It also gives shoppers more choices while searching on the platform. For marketers, this is a chance to connect and reach more shoppers who are eager to discover new brands in Google. With over 1 billion shopping happening daily online, brands should never miss this WooCommerce integration with Google.