Google

No Click Through? Google Has a New Way to Track Video Ad Conversions!

It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still influenced to convert by their encounter with that ad. There are many ways to assess performance, and Google has added a new way to track video ad conversions for users …

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Google Launches Fundo – A Virtual Events Platform

Due to the COVID-19 pandemic, people globally, especially businesses, have resorted to digital events. Today, around 87% of marketers consider them to generate revenue online. On 12 May 2020, LinkedIn launched its virtual events solution. Facebook allowed paid online events by 14 August 2020. Recently, Google launches Fundo – a virtual events platform. Fundo is …

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Google Provides New Ways For Brands to Use Audio Engagement

More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these options is to help businesses get a hold on the interest of consumers in audio-based content.  This is what Carol Walport, a Product Manager for Google Ad Manager, had to …

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