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Google Analytics Adds 2 New Metrics

Google Analytics Adds 2 New Metrics

After the controversial implementation of Apple’s IDFA, Google is slowly changing its analytics. It is to conform with the absence of 3rd party tracking. First, it added new eCommerce tools and search results explainers for businesses to bounce back globally. Recently, the world’s largest search engine adopted a new data-driven conversion model and MUM for …

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Google Introduces MUM for Search Results

Google Introduces MUM for Search Results

Google is the largest search engine in the world. It is also the number 1 most visited site globally. Currently, the platform allows text and voice searches. Today, Google introduces MUM for search results. It allows visual search and answers the most complex queries among Googlers.  Google’s MUM stands for Multitask Unified Model. Powered by …

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Google Announces a New Data-Driven Conversion Model

Google Announces a New Data-Driven Conversion Model

It seems that automation is becoming z necessity among online platforms today. Facebook, for one, enabled ad strategies and creative prototyping to automate holiday ads creation. LinkedIn has also automated its ads and events creation with Zapier. Google has also been rolling out automation tools since last 2020 like the Google Ads editor. Today, Google …

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Google Introduces Smart Display Campaigns

Google Introduces Smart Display Campaigns

Google is not only the largest search engine in the world. Today, the platform focuses on ramping up eCommerce to help advertisers and marketers. Despite its privacy-safe analytics, Google is not afraid of being abandoned by customers. In fact, Google marketing is now integrated with GoDaddy and WooCommerce. It has also updated bidding and video …

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