Google is the number one search engine. SEO remains as the key factor in digital marketing. It drives 1000% more traffic than posting on social media. This is why it’s important to outrank your Google competitors. As such, here are the Google EAT guidelines to do so. There are many ways you can do to …
Outrank Your Competitors with Google EAT Guidelines Read More »
Google aims to provide important services to the world through information dissemination. At the same, they want to help businesses succeed in online competition. Last 06 August 2020, Google allowed ads insertion to monetize audio content. Then, they introduced Shoploop on 16 July 2020. This month, Google launches Android 11. It’s the latest version of their …
It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still influenced to convert by their encounter with that ad. There are many ways to assess performance, and Google has added a new way to track video ad conversions for users …
No Click Through? Google Has a New Way to Track Video Ad Conversions! Read More »
Due to the COVID-19 pandemic, people globally, especially businesses, have resorted to digital events. Today, around 87% of marketers consider them to generate revenue online. On 12 May 2020, LinkedIn launched its virtual events solution. Facebook allowed paid online events by 14 August 2020. Recently, Google launches Fundo – a virtual events platform. Fundo is …
Google Launches Fundo – A Virtual Events Platform Read More »
More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these options is to help businesses get a hold on the interest of consumers in audio-based content. This is what Carol Walport, a Product Manager for Google Ad Manager, had to …
Google Provides New Ways For Brands to Use Audio Engagement Read More »
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