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Google Announces "Search On 2022"

Google Announces “Search On 2022”

Google has been making huge changes to its Search algorithms, which might affect your site traffic. The forthcoming “Search On 22” event will describe the latest improvements in Search and how Google plans to enhance its results. Google Search professionals will explain the newest breakthroughs and approaches in Search ranking. Google: “During the event, you’ll …

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Google Adds More Ad Management Options

Google Adds More Ad Management Options

Google has announced changes to Ads Manager that will allow marketers take a wider picture of their ad assets and campaigns and identify new possibilities based on new creative combinations, targeting tools, CTAs and more. First, Google now refers to “ad extensions” such sitelinks, callouts, and supplementary pictures as ‘ad assets’ This reflects the larger …

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Google Tests “Popular on Twitter” Box

Google Tests “Popular on Twitter” Box

After Google strengthened its focus on a people-first algorithm, it now tries to balance SEO on social media platforms. Today, Google tests the “Popular on Twitter” box. Google’s “Popular on Twitter” box highlights related trending tweets for queries and searches. SEO expert Shay Harel, shares a sample of the new panel. It shows location-based searches and trending …

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Google Adds Two New Functionalities in Custom Bidding

Google Adds Two New Functionalities in Custom Bidding

Google recently introduced its ads creative studio for all businesses. With a people-first algorithm, it houses a very powerful custom bidding. Today, Google adds two new functionalities in custom bidding to Display & Video 360. Audibility Audibility is a new audience reach consideration in custom bidding. It measures whether a viewer sees the ad on …

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Google Strengthens Focus on People-First Algorithm

Google Strengthens Focus on People-First Algorithm

There is no doubt that the main goal of Google is providing quality search results. Recently, the platform adopted the MUM model to enable multi-search options such as attributes, text parameters, and visuals. Today, Google strengthens its focus on a people-first algorithm. Google’s people-first algorithm will spark changes in SEO approaches. By next week, Google …

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