Google has recorded one billion shopping sessions happening on the platform every day. This shows that such a search engine is now transforming into an eCommerce tool. To further connect consumers and retailers, Google launches new eCommerce tools.
According to a PowerReviews Survey, 9 of 10 online shoppers typically spend more on beauty products. Of course, these online consumers are most likely women. As such, Google Marketing Livestream enables AR try-on. The AR try-on initially covers eyeshadows and lipsticks for top cosmetic brands like Estee Lauder, L’Oreal, and Mac Cosmetics. Sooner, the AR try-on will cover matching makeup foundations. Google also enables a new AR apparel experience. It shows people how different clothes and tops will look on them. Such experience can initially be accessed via Sephora.
New eCommerce Shop Integration
During Google’s annual “Innovation in the Open” conference, the platform announced its Shopify Integration. The integration will allow 1.7 million businesses registered on Google to create a Shopify eCommerce store. Today, the platform opens the ecosystem to GoDaddy, Square, and WooCommerce. The creation of eCommerce stores on these sites via Google is free of charge.
Google will also advance its general shop listings with integrated video displays. This can liven up product demos and listings. The platform also plans to connect these integrated video displays with brand loyalty benefits, deals results pages, and real-time reports via Google’s Merchant Center.
Google launches new eCommerce tools as of 27 May 2021.
Implications for Marketers:
Google’s new eCommerce tools can stir demand for a Google My Business account among brands and businesses alike. The search engine platform remains the king of discovery for most eCommerce searchers. Thus, marketers need to align with Google search trends for maximum exposure.