Google is determined to dominate eCommerce. The platform recently enabled eCommerce tools during its Small Biz Week. It also rolled out updated business profiles and video ads. It has partnered with WooCommerce for shop integration. Today, Google expands eCommerce with GoDaddy stores partnerships.
GoDaddy is a popular web hosting service among online merchants. Google partners with the said eCommerce platform to give searchers more choices in discovering new brands, businesses, and unique products. Effective today, GoDaddy merchant stores can upload their product inventories in the Google platform for free. They can also create ad campaigns, free listings and review the performance metrics of these ads. As such, GoDaddy merchants will now appear on image, text, and voice searches, Google Shopping, and YouTube.
Google expands eCommerce with GoDaddy stores partnerships on 13 July 2021.
Implications for Marketers:
Google’s partnership with GoDaddy expands the choices of searchers for new brands and products. This is a good opportunity for marketers with GoDaddy merchant stores to boost awareness and conversion. With Google being the number 1 search engine in the world, GoDaddy businesses can surely maximize sales.