Recently, TikTok announced reaching 1 billion users globally. Right after the announcement, Facebook officially launches Reels to the US. Reels are 60-second short-form video that imitates TikTok clips. It was initially tested in India after TikTok was banned in the region. What makes it interesting is its remix option. As Facebook introduced it on its main app, they show on the top panel of Stories.
Starting today, the Reels function on Facebook will be available for all Android and iOS users in the US. Reels on Facebook offers a variety of creative editing tools such as:
- AR effects from Facebook Augment Reality Library
- Audio clips from Facebook Music Library
- Hands-free Countdown and Timer
- Speed Control
Reels on Facebook are set us public by default. But creators have the option to change the audience into “Public,” “Friends,” or “Friends except.”
Facebook officially launches Reels to the US on 29 September 2021.
Implications for Marketers:
As Facebook officially launches Reels to the US, it is giving marketers more engagement opportunities. With Reels, brands can boost engagement within groups, get discovered in the newsfeed, and reach new audiences on both Facebook and Instagram.