Facebook is now capitalizing more on short-form video trends. It is because these content types are online consumer’s favorites at present. As such, Facebook introduces Reels on its main app. Last July 2020, the platform Instagram Reels to India and gradually rolled it out globally. It is a short music clip that clones the TikTok app. Today, the clip can last up to 60 seconds. Because Reels are a great way to boost exposure, Facebook also enabled Reels Ads.
Facebook Reels now allows users to create short music clips from the platform’s main app. Users can also share them directly on Facebook. A new Reels display tab will be visible among feeds and groups of Facebook users in the US. In addition, Facebook is officially allowing sharing Instagram Reels on the main app.
Facebook introduces Reels on its main app as of 19 August 2021.
Implications for Marketers:
As Facebook introduces Reels on its main app, it may entice a large number of older audiences to join in such a short music clip trend. This can be a boost for Reels that marketers should ride on. Reels displayed a solid engagement growth. Using Reels Ads can reach developing markets that can beat TikTok Ads to the punch.
