Adam Mosseri Outlines Instagram’s Key Focus in 2022

The year 2021 has been a pivotal year for Instagram. Last July, it announced the shift from a photo-sharing app to both photo and video sharing. The move is to embrace change as  TikTok is huge. It then merged IGTV and video feeds. It even launched live shopping during the holidays. Today, Adam Mosseri outlines Instagram’s key focus this year.

Adam Mosseri Outlines Instagram’s Key Focus in 2022

A Recap of 2021

The Instagram Chief uploads a video on his IG account noting Instagram’s key focus in 2022. First off, Mosseri notes a recap of some highlights last year:

  • Instagram has helped in vaccinating over 4 billion people around the world.
  • The app saw a focus on the well-being of athletes with brave athletes like Simon Biles and Naomi Osaka.
  • Instagram freed Britney to take a social media break for mental wellness.
  • Olivia Rodrigo entered the IG spotlight.
  • Even the Squid Game has gone viral on IG.

Instagram’s Key Focus in 2022

Instagram is set to make things bigger in 2022. As Mosseri enumerates, the key focus of the platform this year are:


Mosseri notes that Instagram will double-down its focus on Reels. They will concentrate on creating tools to enhance video sharing and trimming. They will empower Reels to keep up with TikTok and possibly, outpower the said short-video-sharing app. 


Instagram will also focus on integrating tools for messaging. Mosseri notes that they believe that Instagram is the best place for people to connect with their colleagues, family, and friends. That is why Instagrammers have to embrace the power of messaging. 

Controls on Transparency

Transparency has always been an issue among social media apps. So, Mosseri notes that Instagram will try to help its users understand how IG works. As such, it will make them realize the importance of Instagram in their daily lives.


Be it a single person or an institution, creators have been the heart of Instagram communities. That is why Instagram will find more ways to help Creators make a living on the platform. This means new funding and tools to strengthen creators’ communities.

Adam Mosseri outlines Instagram’s key focus this year on 03 January 2022.

Implications for Marketers: 

Instagram’s key focus this year can lure creators to go back or stay on the app. For marketers, it means better opportunities for partnership. Marketers should also continue to explore the power of Reels and messaging on Instagram to promote products and services. Being included in the key focus this year, they may have great potentials to boost conversion and sales. 


If you find this post useful, please share to your friends.

Share to friends


Related posts

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.