Video

Bernie Wong on How Marketers Will Use Video in 2021

Bernie Wong on How Marketers Will Use Video in 2021

On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity …

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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses …

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Google Working on Tool to Convert Static Assets to Video

Google Working on Tool to Convert Static Assets to Video

On 29 October 2020, Google announced that it is testing out a new process that will allow brands to create videos from static website content. This will make it easier for brands to produce their own video content.  This new process is called URL2Video. This process will extract static assets from a website and use …

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No Click Through? Google Has a New Way to Track Video Ad Conversions!

No Click Through? Google Has a New Way to Track Video Ad Conversions!

It is complicated to track video ad performance, especially when users don’t click on the ad the first time they see it but are still influenced to convert by their encounter with that ad. There are many ways to assess performance, and Google has added a new way to track video ad conversions for users …

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