The COVID-19 pandemic has significantly changed the ways consumers buy products and services. It has shifted the behaviors of visiting physical stores into browsing digital shops. As such, most social media networks launched features and tools for live and online shopping. Instagram introduced live shopping last August 2020. Facebook initiated live shopping Fridays last May of this year. Today, Instagram hosts a 10-day Live Shopping Event.
Instagram’s 10-day Live Shopping Event will start on 01 September 2021 and ends on 19 September 2021. Just head over to the “Live” section of Instagram’s Shop tab to witness your favorite brands and creators. Below is the schedule of the 10-day Live Shopping Event.
Instagram hosts a 10-day Live Shopping Event starting 01 September 2021.
Implications for Marketers:
Instagram’s 10-days Live Shopping Event is a big eCommerce push. Marketers can look forward to joining such kind of event to boost their holiday revenues. It is expected that live shopping will increase by 89% this year. As such, brands should consider shifting their marketing strategies to take advantage of the trends.