In the 2nd quarter of 2020, Twitter rolled out a series of significant changes on the platform. It introduced audio clips and Fleets, a version of Instagram Stories. It also updated its conversation settings and DM overlay. The platform has expanded ads on feeds and enabled swipeable lists to increase ad discovery. All these efforts drive brand advertising and global conversations. As such, Twitter’s monthly active users are now at 188 million.
Twitter’s Q3 2020 Shareholder Letter reports 188 million monthly active users as of 29 October 2020. It’s a slight increase of 1 million compared to its growth in the 2nd quarter of 2020. But for the platform, a 29% year-over-year growth inspires them to make further enhancements. Besides, Twitter tracks an outstanding revenue growth of $936 million. It has bounced back from its decrease in revenue last 2nd quarter of 2020.
Implications for Marketers:
Twitter’s growth in revenue and users shows that it’s a solid marketing option. Marketers need to study the platform thoroughly to launch successful Twitter campaigns. With the new features that Twitter is rolling out, it pays to consider it as a marketing recourse. It also increases discovery and conversion by including links on your tweets. These links may be blog posts, press releases, and product updates.
Reference: https://s22.q4cdn.com/826641620/files/doc_financials/2020/q3/Q3-2020-Shareholder-Letter.pdf
