Are you sick of jumping back and forth from your timeline to your Direct Messages on Twitter? Now, the Twitter nation can do it all in one place. Twitter rolls out DM overlay to desktop.
Slide into those DMs without clicking away from your timeline.— Twitter (@Twitter) July 15, 2020
Rolling out on web. pic.twitter.com/BdaeYoyPu2
The pandemic lockdowns cause an increase in the usage of Direct Messages on Twitter. It’s the counterpart of Facebook Messenger and LinkedIn Messaging. To make it easier for users to access their DMs, Twitter made live testing of a chat window to selected users on 26 May 2020. In a Twitter home screen, a small window display will pop up once there is an active DM chat. Users can now reply back to the message by clicking it.
As of 15 July 2020, this DM overlay is now available to all Twitter users on desktop.
Implications for Marketers:
Twitter’s DM overlay makes it easier for users to engage with others using direct messages. It allows one to keep a chat while checking tweets. This is an opportunity for marketers to ease content sharing via DM. It can be an option to send updates about products and services. It’s also a great way to start and maintain conversations with customers.