Day: November 25, 2020

Instagram Defines Branded Content & Partnership

Instagram is a place where businesses, creators, and people constantly share what they love. It’s also where invaluable partnerships happen. Sometimes, these partnerships may be troublesome. To avoid such a scenario, Instagram defines branded content & paid partnership. In the past few months, Instagram adopted a new e-commerce eligibility requirement and authenticity measures. The e-commerce …

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明報財經 X Bernie Wong:5個品牌在社交媒體總會錯的事

活動詳情   📅  2020年11月27日, 星期五        16:00 – 16:30 (香港時間)   📍   線上活動       活動網址會在登記後由電郵發出   🌐 廣東話   📧 活動主辦方電郵地址        bernie@social-stand.com 內容 品牌需要更多的曝光率,便要在社交媒體平台做營銷,但總會迷失於怎樣做。Facebook是否已過氣?要全轉至Instagram嗎?資源有限,如何用得其所?品牌客戶與其自己盲目摸索,不如汲取別人的錯誤經驗,避免走錯路蝕大本。 記得留意11月27日明報財經Facebook,我將會和大家分享實踐經驗,現場解答營銷上的奇難雜症,助你避開在社交媒體總會錯的事,切勿錯過! 主題:5個品牌在社交媒體總會錯的事 日期:11月27日 (星期五) 時間:16:00 – 16:30 講者:營銷專家、Social Stand創辦人 Bernie Wong 參考資料: https://www.visiongo.hsbc.com.hk/zh-HK/event/mpfinance-berniewong-live

Twitter’s Marketing Calendar for November 2020

Twitter releases its marketing calendar for November 2020. This is to help brands gain ideas of potential promotion tie-ins. The platform has been updating its marketing calendar after the lockdowns and quarantines. They started publishing the modified ones in June 2020 and released a Twitter full marketing calendar in July 2020. This is together with …

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Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles …

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Twitter’s Monthly Active Users Now at 188 Million

In the 2nd quarter of 2020, Twitter rolled out a series of significant changes on the platform. It introduced audio clips and Fleets, a version of Instagram Stories. It also updated its conversation settings and DM overlay. The platform has expanded ads on feeds and enabled swipeable lists to increase ad discovery. All these efforts drive …

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